Sports Presenter & Broadcast Host
Boasting two decades of live broadcast experience across radio, TV and digital platforms, Elma Smit is a safe pair of hands with a deep passion for storytelling.
Having covered everything from Cricket and Rugby World Cups, to wheelchair basketball, figure skating and golf for rights holders and broadcasters, she has served and grown the audiences of World Rugby, the International Cricket Council, BBC Sport, SuperSport, Stan Sport, Sky Sports & the International Skating Union.
What she does
Live presenting & reporting pitchside, where nothing is scripted and autocue doesn't exist.
Studio anchoring & analysis: bringing a panel together, to unlock insight that drives watch time & engagement.
Sports awards, launches & landmark moments: the stage side of sport, for federations, partners and agencies.
Digital & social series: hosting and producing content that adapts and develops daily. Built for platform & audience growth.
Branded content & partnership storytelling: turning good content, into great business on a deadline.
Selected Work
International Emmy nomination, 2023: Two Sides
Credited as producer on Two Sides, the 2021 British & Irish Lions series documentary, produced by Whisper and T+W.
.ICC Cricket World Cup 2019
Hosted digital coverage on site at matches across England and Wales, contributing to a project that delivered a record 4.6 billion global views.
Rugby World Cup Daily, 2019.
Lead presenter and producer on RWC Daily, in partnership with Land Rover, for World Rugby's digital platforms.
Rugby World Cup Draw, 2021 and 2023.
Hosted for World Rugby
International Skating Union: Up Again (2021), &
ISU Figure Skating Awards 2022, 2025.
Hosted interview series for YouTube and then live studio host for ISU Awards in Zurich Art On Ice.
Nedbank Golf Challenge 2019: The Long & Short,
Lead producer and host of the official daily digital show, activating a leading African bank's partnership with Africa's Major.
Front Row Daily Show, NZR+ production covering Rugby World Cup 2023
Presenter and lead producer on a daily show delivered to New Zealand Rugby’s direct-to-consumer video platform NZR+ and All Blacks YouTube channels on the ground in France during Rugby World Cup 2023.
BBC: Women's Six Nations in 2024, 2025 and 2026
Reporter
BBC Sport: Rugby World Cup 2025
Reporter, on-site producer and digital lead for Whisper’s production team on the Rugby World Cup across venues in England.
The Good, The Scaz & The Rugby
Co-host and co-owner of the award-winning women's rugby podcast and YouTube show.
What clients say
"There is no doubt that Elma Smit is one of the most dedicated and driven female presenters in sports broadcasting at the moment. Her unrivalled work ethic and research set her in a league of her own, and I was lucky enough to have her anchor and present a number of my productions both in the field and in the studio. There is no doubt Elma has the edge for the modern broadcasting era."